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On Facebook this Weekend – about The Belmar Inn Proposal

Please see the previous post for details.
Click the flyer to enlarge it.


  1. the Charm of 12th wrote:

    Did the Charm of 12th Avenue Bring you to belmar:

    was it the drug busts, over doses, disorderly persons, fights, lets not forget that perhaps certain things remaining in our Borough are not charming.

    Monday, July 26, 2021 at 2:20 pm | Permalink
  2. Tax public services wrote:

    Over many, many years, the Belmar police blotters are filled with proven violations regarding the 12th Ave Belmar Inn. Guess who usually complained to the Police, County Welfare, State of NJ Code Enforcement, First Aid Squad and, oh THE FIRE DEPARTMENT, how many times?

    Monday, July 26, 2021 at 5:16 pm | Permalink
  3. Sherri Ginsburg wrote:

    Everyone agrees that the Belmar Inn needs to go away, however the Belmar Inn is not and was not for sale. The Belmar Inn owners only agreed to this sale because the unsolicited offer was high enough for them. They are very happy with keeping the Belmar Inn as it is a lucrative cash business and they do not plan on putting it up for sale if this sale falls through. This sale is contingent on the Belmar Zoning Board of Adjustment approving the Condo plans at tomorrow night’s meeting. If the Condos do not get approved, the sale falls through and the Belmar Inn stays the same, or most probably gets worse, and the Animal houses won’t go away. There are many people who are pleased with the new plans for the condos, as the new plans offer better setbacks for the neighbors, more parking, and a beautiful design that fits into Belmar and 12th ave. The people who traditionally show up at meetings are the people who fear, object and resist change. IT IS THE SUPPORTERS WHO NEED TO COME OUT AND TELL THE ZONING BOARD THAT THEY ARE IN FAVOR OF THIS PLAN. Please come early to the meeting tomorrow night in order to get a seat. The meeting starts at 6 pm at The Borough of Belmar Municipal Building – 601 Main St.

    Monday, July 26, 2021 at 11:13 pm | Permalink
  4. 12th Ave freeze out wrote:

    #3 is right. While it is regrettable that the owners of this s#!* hole get to ride off into the sunset with millions of dollars, at least they’ll be gone. And while this new proposed building is not exactly fitting in with the rest of the neighborhood, it is better than having that hive of disorderly bees. Sometimes we all have to hold our nose and approve of the lesser of two evils. And by sometimes, I mean literally every election cycle. So for this, it shouldn’t be too hard to choose.

    Tuesday, July 27, 2021 at 8:22 am | Permalink
  5. Really? wrote:

    This is NOT about getting rid of the Belmar Inn. It is about a Zoning Board doing their JOB and adhering to zoning rules. There is NO hardship as to this property. Single family homes CAN be built there and I am sure people will pay top dollar for those homes, just like the homes on 12th that are being built and sold for top dollar. Also, the Boro of Belmar bears some responsibility for allowing the Belmar Inn to remain in disrepair etc. This should not be a “lesser of 2 evils” scenario. That is not the zoning board’s responsibility, but rather to look at the master plan and see what makes sense.

    Tuesday, July 27, 2021 at 10:11 am | Permalink
  6. Anonymous wrote:

    Hard to believe that Mrs Ginsburg has no investment in this application. She sounds like Mr. Shipers giving his presentation. Edelman LLC.

    Tuesday, July 27, 2021 at 1:33 pm | Permalink
  7. Anonymous wrote:

    She probably recognizes that the dump at A & 12th drags down THE Entire neighborhood in terms of quality of life and services provided by the County and local social services and police, fire, Ems, etc., Etc!

    Tuesday, July 27, 2021 at 11:17 pm | Permalink
  8. Sherri Ginsburg wrote:

    My maiden name is Edelman, and the developer named his company Edelman LLC to honor my father, because my father was the one who initially encouraged him to consider buying the Belmar Inn, but we absolutely do not have any financial interest in the developer’s LLC or the redevelopment of the Belmar Inn. We did not know that he named the LLC that until his proposal was first presented to the zoning board 3 years ago. Our only interest is to improve 12th Avenue and Belmar, which will lead to a safer and better quality of life for our neighborhood

    Wednesday, July 28, 2021 at 3:01 pm | Permalink
  9. Another Anonymous wrote:

    Anyone who attended the zoning presentation 3 years ago,heard Mr Shipers explain to the audience that he was honoring Mr Edelman by naming the LLC after him. So if you attended the meetings 3 years ago you were either not paying attention, or are trying to make an issue where there is none. Anyone who opposes the elimination of the Belmar Inn and hopefully eventually the Mess accross the street does not care about Belmar, the improvement of 12th Ave or the residents of 12th ave who have to endure that Mess

    Monday, August 2, 2021 at 7:43 pm | Permalink
  10. Anonymous wrote:

    #6 all the tax payers and residents have a investment in this project.

    Tuesday, August 3, 2021 at 7:54 am | Permalink
  11. eugene creamer wrote:

    #6 … Rainbow Hospitality Inc. shareholders have an investment … without disclosure of names & addresses of those with >10% stock

    Tuesday, August 3, 2021 at 2:13 pm | Permalink
  12. OPRAH wrote:

    NO ONE opposes the elimination of The Belmar Inn. The problem is that the area is not zoned for the project being proposed. The fact that Shipers will overpay for the property and can only make money if he builds condos is not the boro’s problem. If this project gets approved all zoning laws in town go out the window. You get a variance, and you get a variance, and you get a variance!

    Tuesday, August 3, 2021 at 2:15 pm | Permalink
  13. Anonymous wrote:

    #12 is absolutely correct. The people have two choices here. #1- Allow the builder to build four beautiful $2.5M conforming homes.
    Or #2- Hold your elected officials, Police Dept. and code enforcement officials accountable in putting the screws to the present Belmar Inn to be in compliance with all Laws and Ordinances on the books. Zero tolerance. Don’t allow this present scheme to proceed so that a few handful of greedy people can walk away with the residents of Belmar left with the avalanche of skyscrapers and densely populated projects that will surely erupt.

    Tuesday, August 3, 2021 at 3:29 pm | Permalink
  14. Guest wrote:

    #12- unfortunately the building of single family homes is not being presented so it’s not an option at this time. The options are the proposal before the zoning board or denying it and living with belmar inn and its clientele for many more years. Rainbow LLC is not interested in selling or shutting down if this is not approved.

    Wednesday, August 4, 2021 at 6:46 am | Permalink
  15. NIMBY wrote:

    I cannot presume to speak for EVERYONE or NO ONE, but my concern is about population density and urbanization in a small shore town. The Belmar Inn, in my understanding, represents temporary transient residents, while a condo would house more permanent residents with an invested interest in their homes. The Zoning Board, on the other hand, should do their jobs in following the zoning rules on record and not grant variances so willingly to accommodate other interests. What would I conclude? The Belmar Inn already exists and the Borough can be more vigilant in its enforcement of any infractions. If not, and the present structure continues to be a source of nuisance (and I have not searched for records of police actions and fire hazards recently) then the will and desire of residents in the proximity have a legitimate gripe. As the Brits would say, “sort it out.”

    Wednesday, August 4, 2021 at 11:12 am | Permalink
  16. Drains on Belmar wrote:

    Historically, each iteration of the Housing schemes at the New Irvington to the current Rainbow Belmar Inn have been operated as glorified flop houses which have, more often than not, been huge Public drains be they publicly paid services provided by you via the STNJ, Monmouth County Board of Social Services and Belmar Social Services.

    Wednesday, August 4, 2021 at 7:25 pm | Permalink
  17. Shell game wrote:

    #12&13 Right on target. The town should simply enforce the laws and the Belmar Inn folks will be so up to their eyeballs in fines and closures that they would be begging to sell. But instead they, and the proposed developers are begging for government assistance in the sale. Pathetic

    Thursday, August 5, 2021 at 9:03 am | Permalink
  18. OPRAH wrote:

    #14 – I stand by my assessment. Just because condos are the only option being presented at this time doesn’t mean we need to just approve it. That’s like your mom trying to marry you off to the first guy who comes along, who is not your prince charming and doesn’t really fit in with the family, but in her eyes is better than the alternative. Who cares if you’re unhappy, you’re not single anymore!

    If it were a handful of dilapidated single-family homes being torn down and replaced with condos, this would (should) be an easy no. The area is not zoned for condos. But because it’s The Belmar Inn, everyone (or not) is willing to subvert the laws just so the boro doesn’t have to hold the Inn accountable for continued violations, law enforcement won’t be in danger by having to constantly be a presence, Shipers makes his money, and the Inn owners are handsomely rewarded for decades of bad behavior. Not to mention, again, opening up the flood gates to all sorts of variance requests being granted across town in the future.

    #5 above is correct. The Zoning Board has the job of deciding if this project fits in with the current plan or not. That’s it. If Shipers cannot find a way to financially build SF homes, then this probably isn’t the project for him. It is not the Zoning Board’s job to fix his financial mistakes or make up for the boro’s lack of code enforcement. Call in county and state assistance if you have to. Go find Murphy or Vin Gopal over at D’Jais and see if they can help.

    Thursday, August 5, 2021 at 10:18 am | Permalink
  19. Shell game wrote:

    #18. Right on! Even the DJais part. Although they seem to have every single Nj politician, both elephants and donkeys, in their back pocket.

    Thursday, August 5, 2021 at 1:22 pm | Permalink
  20. OPRAH wrote:

    As far as I know, there is no paywall to read these. I’m sure they can be found elsewhere as well. Legally, I do not know what’s involved, but here are examples of a town doing something to improve their quality of life.

    Thursday, August 5, 2021 at 9:32 pm | Permalink

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